Founding clubs — 5 places

Your club.
Your app.
Their home screen.

Your first team score at 3:20 on a Saturday. Every supporter who couldn't get to the ground knows about it before the ball's back on the centre spot — because your club has its own app, on the App Store under its own name, and we run all of it for you.

Enquire about a place Watch the demo

Built for non-league and grassroots clubs in England. Your club keeps its own App Store account — and everything in it.

01 — The bit that matters

A goal is worth
eleven seconds

That's how long it takes: someone on the touchline taps the scorer's name, and it's on every supporter's phone. The ones at work. The parents who did the other fixture. The old boy who can't get down the hill any more. They all get the same buzz at the same moment, from the club's own app — not a Facebook post three hours later.

  • Goals, cards and results — pushed as they happen
  • Supporters choose their teams — first team only, or every age group
  • One tap to log it — built for a volunteer holding a phone in the rain
A phone notification reading: Harbour Town 2–1 Eastbrook — Luca Franco scores on 78'

An actual notification from the app, not a mock-up

02 — See it

Under a minute
on a matchday

The walkthrough: a member opens the app, follows the score live, and reads a report that went up before they'd left the ground.

Silent walkthrough, 55 seconds — captions carry it. Two clubs, one product.

03 — What members get

Everything your club already does, in one place

Most clubs are spread across a Facebook page, a WhatsApp group and a website nobody updates. This pulls it together.

01

Live match centre

Goals, cards and updates posted from the touchline, landing on phones in seconds — for the supporters who couldn't make it.

02

Push notifications

Kick-off, goals, cards and results. Supporters follow only the teams they care about, so the U9s' parents aren't woken by the reserves.

03

News & media

Match reports, photos and announcements. Post once and every member has it, without fighting an algorithm.

04

Teams & squads

Every side from the first team to the under-8s, with player profiles parents actually want to look at.

05

Fixtures & tables

What's on, where it is, and where the club sits in the league.

06

Sponsors & shop

Sponsor banners and a local business directory — a new place to sell that your sponsors can actually be shown.

04 — How it works

Four steps,
one of them yours

Apple requires a club's app to be published by the club itself. So the account is yours — and we do the work inside it.

1

A short call

We check the club is a registered legal entity — a limited company, CIO, charity or CASC — and agree colours, sections and pricing.

2

Your Apple account

The club enrols as an organisation, once, on a guided call with us. We're added as Admin. After that you never log in again.

3

We build your app

Your badge, your colours, your sections, your squads. You see it on a real phone before anyone else does.

4

We submit and maintain

App Store and Google Play submission, updates, and every OS change handled for you. You post news; we keep it running.

05 — Pricing

No revenue share.
No per-member fee.

A setup fee and a monthly fee. If your members subscribe for exclusive content, that income is the club's — we don't take a cut of it.

Non-league · steps 3–7

Club

£99–£149 / month
plus £995 setup · annual upfront preferred
  • Your own app, both stores
  • Live match centre & push notifications
  • Unlimited teams and members
  • Sponsor banners & business directory
  • Submission and updates handled
First 5 clubs only

Founding club

£25 / month
setup waived · locked for 2 years
  • Everything in the Club plan
  • Setup fee waived entirely
  • Price fixed for 24 months
  • Direct line to the developer
  • In return: a letter of intent, pilot feedback and a testimonial
Grassroots · legal entity

Grassroots

£49 / month
plus £395 setup · or £490 per year upfront
  • Your own app, both stores
  • News, teams, fixtures and tables
  • Push notifications
  • Sponsor banners
  • Submission and updates handled

Prices exclude VAT where applicable. The club's Apple Developer enrolment fee is included in the setup fee. Google Play's one-off registration fee is included too. Optional member subscriptions for exclusive in-app content are set by the club — Apple or Google take their standard cut and the club keeps the rest. Real-world membership subs and match fees are not sold through the app; those stay with your existing arrangements.

06 — Before you ask

The honest bits

Things worth knowing now rather than three weeks in.

Your club must be a legal entity

Apple only accepts organisation accounts from registered bodies — a company limited by guarantee, a CIO, a charity or a CASC. Unincorporated clubs can't enrol yet, so we can't take them on.

The account stays yours

The app is published under your club's name, on your club's account. If you ever walk away, the listing and its members stay with the club.

We're taking on five clubs first

The founding places are limited on purpose — small enough that each club gets proper attention while the product beds in.

Roughly 8–12 weeks from signing

That covers your Apple enrolment, the build, store review and getting your committee comfortable with posting. We'll give you a date, not a guess.

Get your club
on the home screen

Tell us your club, your league and whether you're a registered entity. We'll come back with a straight answer on fit, price and timing.

matt@imaginitivo.com